ROUGE TOMATE CELEBRATES EARTH MONTH WITH THE CHRISTIE’S “GREEN AUCTION: A BID TO SAVE THE EARTH” AND NYC GROWS



Rouge Tomate will also be Raising Money through the End of May to Help Support Local School Gardening



NEW YORK, NY. (April 14, 2010)   Rouge Tomate, one of the greenest restaurants in Manhattan, is proud to celebrate this year’s
Earth Month
with two very special “green” events.  On Thursday, April 22nd, the 40th Anniversary of Earth Day, Rouge Tomate will be the official
food sponsor for Christie’s Auction House’s first ever “Green Auction: A Bid to Save the Earth,” a star-studded event that is 100% carbon neutral.  
Additionally, on Sunday, April 25th from 10:00 am– 4:00 pm, Rouge Tomate will take part in the NYC Grows Festival at Union Square, a fun full
day showcasing healthy living, gardening, tree planting and of course sustainable cooking.  



The Christie’s Green Auction was conceived as a means to help raise awareness and funds for the environment.  The inaugural event will
benefit four highly respected environmental not-for-profits; Central Park Conservancy, Conservation International, Oceana, and Natural
Resources Defense Counsel.  Rouge Tomate will be the official food sponsor of the event, providing their renowned approach to balanced, locally
sourced and seasonal cuisine.



Presented by New York Restoration Project (NYRP), NYC Grows welcomes families to celebrate earth’s greatest gifts and our local growers.  
Rouge Tomate will be situated in the Farm to Fork Pavilion, the southwest quadrant of Union Square, where staff will greet consumers with
samples, recipes and nutritional information.  Executive Chef Jeremy Bearman will be conducting a cooking demonstration in the Bosch outdoor
kitchen at 1:00 pm.  Additionally, staff will be handing out cards, redeemable at Rouge Tomate during lunch or dinner through the end of May, for
5% off the bill.  This 5% will not only provide savings for the guest, but will be donated by the restaurant to NYRP to support gardening, nutritional
and education programs at PS 5 in Northern Manhattan.  



“At Rouge Tomate, we strive to address social and environmental issues, taking pride in farm to table cuisine and implementing sustainable
practices such  as our firm dedication to composting,” said Emmanuel Verstraeten, Founder and CEO of Rouge Tomate. “We look forward to our
upcoming partnerships with New York Restoration Project and the Christie’s Green Auction, building stronger environmental awareness and
emphasizing responsible farming practices not only in April, but throughout the year.  Additionally, I am so pleased to announce our involvement
with PS 5 as we continue to educate and empower youth about the importance of our local food system and our impact on the environment.”  

A member of the Green Restaurant Association, Rouge Tomate exhibits its commitment to sustainable, environmentally conscious practices in
everything from the architectural design to the development of the menu. Under the direction of Executive Chef Jeremy Bearman, the Modern
American restaurant celebrates seasonal ingredients sourced from local farmers by creating a menu that represents sustainable farming as well
as nutritional complexity.   


ABOUT ROUGE TOMATE

Rouge Tomate was envisioned and founded by Emmanuel Verstraeten, who opened the first property in Brussels in 2001. Based on the
resounding success of the original location, Verstraeten opened the flagship location in New York City in 2008.  Rouge Tomate’s commitment to
health, balance and well-being is evident in every aspect of the restaurant - from sustainable, eco-friendly design and practices to the constant
collaboration between the executive chef and the staff culinary nutritionist.  Rouge Tomate was honored with their first Michelin star in 2010.  



Rouge Tomate is located at 10 East 60th Street (between Madison Avenue and Fifth Avenue), and is open Monday through Saturday.



To make reservations for Rouge Tomate, please call 646.237.8977 or visit
www.rougetomatenyc.com
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