The New York Optimist
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FOR IMMEDIATE RELEASE:
*FIGMENT is a project of the Action Arts League and is produced by a coalition of volunteers in partnership with Pure
Project.  FIGMENT 2009 is made possible in part with public funds from the Fund for Creative Communities, supported by the
New York State Council on the Arts and the Manhattan Community Arts Fund, supported by New York City Department of
Cultural Affairs.  Both funds are administered by the Lower Manhattan Cultural Council.  
Why FIGMENT?


FIGMENT
demonstrates what the arts in New York can be:  participatory, bursting with creativity and completely free, born
from the desire to share imagination and invention between artists and the public.

FIGMENT will be held from June 12 – 14th on Governors Island, and will also be hosting City of Dreams, a season-long
interactive sculpture exhibition and expanded mini-golf course designed by artists.  
FIGMENT and the City of Dreams are
grassroots efforts, organized and run entirely by volunteers, who create this event and its programs as a gift to New York City
because they believe in its aspirations and mission.

FIGMENT and the City of Dreams address a number of key issues in New York City today:








Problem #1: Lack of Opportunity for Emerging Artists
We aim to provide as many opportunities for emerging artists as possible, creating an inclusive and participatory alternative to the
New York gallery scene.
FIGMENT invites everyone to participate, regardless of socioeconomic background, age, race, gender,
or any other discriminating factor. The main goal of our curatorial process is not to limit or restrict participation by weeding out
artists, but to encourage all artists to make their work as participatory in nature as possible.

Problem #2: New York Losing Its Status as “Center of the Arts World”
It has often been said that New York is becoming a place in which the arts are bought, sold, and enshrined in museums, but that
few artists can afford to live in New York or manage to have their work shown here. If New York is to remain the center of the
arts world, it must become a city that nurtures artists in creating and showing work and building a community for themselves.
FIGMENT builds a collaborative, creative, and mutually supportive community of artists. The benefits to the city and our culture
of reaching out to and encouraging this community of emerging artists will be felt across the city for years to come.

Problem #3: Access to the Arts for All
One of our main priorities is to lower the barriers to entry for audiences as well as artists. While museum and theatre admission
is often prohibitively expensive for families, particularly in these economic times,
FIGMENT is committed to producing its event
and exhibitions at no charge for artists and participants.  From a demographic perspective, our artists and our audience are as
diverse as New York City itself.

Problem #4: Passivity in Our Society
We have created a culture of spectatorship – wherein people are often more comfortable watching than doing or creating.  It is
often noted that this hinders the development of creativity in our youth, and it also limits the building of strong communities.  
FIGMENT’s focus is on art that is created by a community working in collaboration, art that is created or enhanced by the input
of its audience, or art that must be directly engaged with in order to be appreciated.
FIGMENT intends for everyone who comes
to the event be a participant, so that FIGMENT itself can be seen as one large collaborative art project for New York City.
Ideally, no one is a spectator. We are all connected, and we are all creators.

Problem #5: Lack of Community among New York Area Residents
For a variety of reasons, many New Yorkers lack a sense of community. Many of the inhabitants of our city are transitional—
moving to New York to pursue a career, then relocating elsewhere when family or
economic pressures become too great.
FIGMENT seeks to provide a community-based experience that is open to everyone,
giving even the most temporary of residents a place to belong. With an emphasis on participatory art,
FIGMENT encourages
connections among audiences and artists, as everyone participates as collaborators in the creative process.  Participatory arts
include any works of art that require the interaction of participants, bringing together artists and community members in ways
that build relationships and unlock individual creativity. The result is art as dialogue, rather than monologue; this dialogue forms
the basis for a collaborative, constructive community.

Problem #6: Few Places for Young Families to Go
FIGMENT engages youth and families. It attracts a large number of children and young families, and children respond
enthusiastically throughout the summer to the artist-designed City of Dreams Mini-Golf Course. Children enjoy that
FIGMENT’s
culture is about getting your hands dirty and working with others to create. At
FIGMENT, it’s okay to touch… in fact, it’s
encouraged. Part of the
FIGMENT ethos is that education comes from engagement. At the same time, FIGMENT is not a “just
for kids” environment. We often hear adults comment that they “feel like kids” at
FIGMENT – given an opportunity, even adults
are able to play, have fun, and look at the world with fresh eyes.

Problem #7: Future Use of Governors Island
Since New York City acquired Governors Island from the Coast Guard in 2003, the Governors Island Preservation and
Education Corporation (GIPEC) has been engaged in a public process to imagine a future for the island that is economically
sustainable and that serves the community. As there are no residents of the island, it essentially belongs to all of us. What better
way to create a new vision for the island than through art projects that invite everyone to participate and that build community in
the process?

Problem #8: Oversaturation of Branding and Commercialism
We strive to create a culture free from buying, selling, and advertising. So often, our experiences in today’s world are mediated
by ads, logos, and sales pitches. FIGMENT accepts no corporate sponsorship whatsoever. At FIGMENT, a logo should never
interfere with your personal experience: here, your experience is not for sale.